Privacy Policy
Introduction
Our privacy policy (the “Privacy Policy”) explains the information we collect, how we use and share it, how to manage your privacy controls and your rights in connection with our websites and the related mobile applications and services (collectively, the “Services”).
AltaBrio is headquartered in Colorado Springs and our Services are provided to you by AltaBrio, LLC.
This policy was written in English. To the extent a translated version conflicts with the English version, the English version controls. Unless indicated otherwise, this Privacy Policy does not apply to third-party products or services or the practices of companies that we do not own or control, including other companies you might interact with on or through the Services.
Information AltaBrio Collects
AltaBrio collects information about you, including information that directly or indirectly identifies you, if you or your other members choose to share it with AltaBrio. We receive information in a few different ways, including when you track, complete or upload activities using the Services. AltaBrio also collects information about how you use the Services. There are also several opportunities for you to share information about yourself, your friends, and your activities with AltaBrio. For example:
Account, Profile, Activity, and Use Information
We collect basic account information such as your name, email address, date of birth, gender, weight, username and password that helps secure and provide you with access to our Services.
Profile, activity and use information is collected about you when you choose to upload a picture, activity (including date, time and geo-location information as well as your speed and pace and perceived exertion) or post, join a challenge, add your equipment usage, view others’ activities, or otherwise use the Services.
We use your contact information so we can respond to your support requests and comments.
Contacts Information
You can choose to add your contacts’ information by connecting your contacts from your mobile device or social networking accounts to AltaBrio. If you choose to share your contacts with AltaBrio, AltaBrio will, in accordance with your instructions, access and store your contacts’ information in order to identify connections and help you connect with them.
Connected Devices and Apps
AltaBrio collects information from devices and apps you connect to AltaBrio. For example, you may connect your Garmin watch or Strava account to AltaBrio and information from these devices and apps will be passed along to AltaBrio.
Health Information
AltaBrio may collect or infer health information. Certain health information may be inferred from sources such as heart rate or other measurements, including power, cadence, and weight or other indicators. Before you can upload health information to
Payment Information
When you make a payment on AltaBrio, you may provide payment information such as your payment card or other payment details. We use Payment Card Industry compliant third-party payment services and we do not store your credit card information.
Third-Party Accounts
AltaBrio allows you to sign up and log in to the Services using accounts you create with third-party products and services, such as Facebook, Google, or Apple (collectively, “Third-Party Accounts”). If you access the Services with Third-Party Accounts we will collect information that you have agreed to make available such as your name, email address, profile information and preferences. This information is collected by the Third-Party Account provider and is provided to AltaBrio under their privacy policies. You can generally control the information that we receive from these sources using the privacy controls in your Third-Party Account.
Technical Information and Log Files
We collect information from your browser, computer, or mobile device, which provide us with technical information when you access or use the Services. This technical information includes device and network information, cookies, log files and analytics information.
The Services use log files. The information stored in those files includes IP addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks. This information is used to analyze trends, administer, protect and secure the Services, track member movement in the aggregate, and gather broad demographic information for aggregate use. IP addresses may be linked to session IDs, athlete IDs and device identifiers.
Other Information
We may collect information from you through third parties, such as when we collect your feedback through surveys.
We may also collect information about you from other members such as when they give you kudos or comment on your activities.
How AltaBrio Uses Information
AltaBrio uses the information we collect and receive as described below.
To provide the Services
We use the information we collect and receive to provide the Services, including providing you with the ability to:
Record your activities and analyze your performance. For example, to compare your past efforts, analyze your training, and (with your consent) use your heart rate information to provide you with interesting and useful performance analysis.
Interact with other athletes. For example, to compete on segments, participate in clubs, challenges, or events, follow other athletes, and use features that help athletes interact with one another, such as group activities or flyby.
Manage and adjust your training. For example, to set goals and use your training dashboard.
To visualize your activities in new ways. For example, by creating personal heatmaps or using your training log.
To customize your experience
We use the information we collect about you, your followers, and your activities to customize your experience. For example, we may suggest sessions, efforts, challenges, or races that may interest you, or new features that you may want to try. If we know that you like to run, we may tell you about new running activities. If we see that you run in a certain area, we may suggest a race in that area.
To improve our Services
We also use the information we collect to analyze, develop and improve the Services. To do this, AltaBrio may use third-party analytics providers to gain insights into how our Services are used and to help us improve the Services.
To communicate with you
We use the information we collect to provide support in response to your requests and comments.
We may also use the information we collect to market and promote the Services, activities and events on AltaBrio, and other commercial products or services. This includes marketing and push communications, where you have not opted out of receiving such messages and notifications.
To process your subscription
We use the information we collect to process your subscription.
Aggregate Information
We do not sell your personal information. AltaBrio may aggregate the information you and others make available in connection with the Services and post it publicly or share it with third parties. Examples of the type of information we may aggregate include information about equipment, usage, demographics, training and performance.
How Information is Shared
In addition to sharing aggregated data about our members as described above, we also share personal information in accordance with your preferences, as needed to run our business and provide the Services, and where required for legal purposes, as set forth below.
Service Providers
We may share your information with third parties who provide services to AltaBrio such as supporting, improving, promoting and securing the Services, processing payments, or fulfilling orders. These service providers only have access to the information necessary to perform these limited functions on our behalf and are required to protect and secure your information. We may also engage service providers to collect information about your use of the Services over time on our behalf, so that we or they may promote AltaBrio or display information that may be relevant to your interests on the Services or other websites or services.
Third Party Business via API or Other Integrations
We enable you to share your information and content with third party apps, plugins, or websites that integrate with the Services, as well as with third parties who work with AltaBrio to offer an integrated feature, such as a challenge sponsor or tracking watch. You can choose to share your profile data and activity data (including private activities). Information collected by these third parties is subject to their terms and policies. AltaBrio is not responsible for the terms or policies of third parties.
Legal Requirements
We may preserve and share your information with third parties, including law enforcement, public or governmental agencies, or private litigants, within or outside your country of residence, if we determine that such disclosure is allowed by the law or reasonably necessary to comply with the law, including to respond to court orders, warrants, subpoenas, or other legal or regulatory process. We may also retain, preserve or disclose your information if we determine that this is reasonably necessary or appropriate to prevent any person from death or serious bodily injury, to address issues of national security or other issues of public importance, to prevent or detect violations of our TOS or fraud or abuse of AltaBrio or its members, or to protect our operations or our property or other legal rights, including by disclosure to our legal counsel and other consultants and third parties in connection with actual or potential litigation.
How We Protect Information
We take several measures to safeguard the collection, transmission and storage of the data we collect. We employ reasonable protections for your information that are appropriate to its sensitivity. The Services use industry standard Secure Sockets Layer (SSL) technology to allow for the encryption of personal information and credit card numbers. AltaBrio engages providers that are industry leaders in online security, including Services verification, to strengthen the security of our Services. The Services are registered with site identification authorities so that your browser can confirm AltaBrio’s identity before any personal information is sent. In addition, AltaBrio’s secure servers protect this information using advanced firewall technology.
Managing Your Settings
Adjust Notification and Email Preferences
AltaBrio offers various ways to manage the notifications you receive. You can choose to stop receiving certain emails and notifications by indicating your preferences. You may also unsubscribe by following the instructions contained at the bottom of marketing or promotional emails. Any administrative or service-related emails (to confirm a purchase, or an update to this Privacy Policy or our TOS, etc.) generally do not offer an option to unsubscribe as they are necessary to provide the Services you requested.
Updating Account Information
You may correct, amend or update profile or account information at any time by adjusting that information in your account settings. If you need further assistance correcting inaccurate information, please contact AltaBrio at https://AltaBrio.com.
Deleting Information and Accounts and Downloading Your Data
You can delete your account or download your data using our self-service tools. After you make a deletion request, we permanently and irreversibly delete your personal data from our systems, including backups. Once deleted, your data, including your account, activities and place on leaderboards cannot be reinstated. Following your deletion of your account, it may take up to 90 days to delete your personal information and system logs from our systems. Additionally, we may retain information where deletion requests are made to comply with the law and take other actions permitted by law.
Note that content you have shared with others, such as photos, or that others have copied may also remain visible after you have deleted your account or deleted specific information from your own profile. Your public profile may be displayed in search engine results until the search engine refreshes its cache.
AltaBrio also provides you the option to remove individual activities you have posted without deleting your account. Once removed, the activities may remain on AltaBrio’s systems until you delete your account.
Your Rights and Our Legal Bases
Our Legal Bases
AltaBrio relies on a number of legal bases to collect, use, share, and otherwise process the information we have about you for the purposes described in this Privacy Policy, including:
as necessary to provide the Services and fulfill our obligations pursuant to the Terms of Service. For example, we cannot provide the Services unless we collect and use your location information;
where you have consented to the processing;
where necessary to comply with a legal obligation, a court order, or to exercise and defend legal claims;
to protect your vital interests, or those of others, such as in the case of emergencies; and
where necessary for the purposes of AltaBrio’s or a third party’s legitimate interests, such as our interests in protecting our members, our partners’ interests in collaborating with our members, and our commercial interests in ensuring the sustainability of the Services.
Transfers
The Services are operated from the United States. If you are located outside of the United States and choose to use the Services or provide information to us, you acknowledge and understand that your information will be transferred, processed and stored in the United States, as it is necessary to provide the Services and perform the Terms of Service. United States privacy laws may not be as protective as those in your jurisdiction.
Retention of Information
We retain information as long as it is necessary to provide the Services to you and others, subject to any legal obligations to further retain such information. Information associated with your account will generally be kept until it is no longer necessary to provide the Services or until your account is deleted. In addition, you can delete some items of information (e.g., profile information) and you can remove individual activities from view on the Services without deleting your account. For example, after you withdraw your consent to AltaBrio processing your health-related information, AltaBrio will delete all health-related information you upload. Following your deletion of your account, it may take up to 90 days to fully delete your personal information and system logs from our systems. Additionally, we may retain information to comply with the law, prevent fraud, collect fees, resolve disputes, troubleshoot problems, assist with investigations, enforce the Terms of Service and take other actions permitted by law. The information we retain will be handled in accordance with this Privacy Policy.
Information connected to you that is no longer necessary and relevant to provide our Services may be de-identified or aggregated with other non-personal data to provide insights which are commercially valuable to AltaBrio, such as statistics of the use of the Services. For example, we may retain publicly available segments or routes and other depersonalized geolocation information to continue to improve the Services and we use aggregated information in AltaBrio Metro and our Global Heatmap. This information will be de-associated with your name and other identifiers.
Privacy Policy Information
AltaBrio reserves the right to modify this Privacy Policy at any time. Please review it occasionally. If AltaBrio makes changes to this Privacy Policy, the updated Privacy Policy will be posted on the Services in a timely manner and, if we make material changes, we will provide a prominent notice. If you object to any of the changes to this Privacy Policy, you should stop using the Services and delete your account.